A VISUALIZATION OF THE FALL WINTER 2017 COLLECTION FROM DUTCH SHOE BRAND MASON GARMENTS. DIRECTED AND PHOTOGRAPHED BY CALVIN PAUSANIA

PRE FALL 2017 CAMPAIGN

 

GOLD EVEREST

THE FALL / WINTER 2017 COLLECTION OF MASON GARMENTS IS CALLED GOLD EVEREST AND STANDS FOR SHADES OF ENLIGHTENMENT. THE CAMPAIGN SHOWCASES A VISUAL LOVE STORY BETWEEN A FEMALE AND A MALE. THE PLAY SHOWCASES THE DIFFERENT EMOTIONS THAT YOU GO THROUGH WHILE BEING IN A RELATIONSHIP.

 

WE AS CREATIVES NEED TO DEAL WIH THE PROS AND CONS OF THE INDUSTRY EVERY DAY AND SOMETIMES WE FEEL LIKE THE WORLD IS ABOUT TO END. BEING IN A RELATIONSHIP GIVES YOU THAT DRIVE TO KEEP GOING EVEN THOUGH THE FEMALE IN THE RELATIONSHIP HAS TO
TAKE THE BULLET AT TIMES.

 

ART DIRECTION    CALVIN PAUSANIA

PHOTOGRAPHY    CALVIN PAUSANIA

STYLING    EDWARD BOYÉ

FEMALE MODEL    DARCY JONATHANS

MALE MODEL   STEFAN SCHWARTZE