A VISUALIZATION OF THE FALL WINTER 2018 COLLECTION FROM DUTCH SHOE BRAND MASON GARMENTS. DIRECTED AND PHOTOGRAPHED BY CALVIN PAUSANIA

 

MASON GARMENTS FALL WINTER 18 CAMPAIGN

FOR THE FIFTH TIME, PAUSANIA AND MASON GARMENTS TEAMED UP FOR THE FALL WINTER 2018 CAMPAIGN ENTITLED 'HEARTBEAT'. THE COLLECTION STANDS FOR LISTENING TO YOUR HEART. WITH THIS VISUAL STORY, PAUSANIA WAS ABLE TO VISUALIZE A STORY BASED ON TRUE LIFE EXPERIENCES.

CREATIVES READING THIS MIGHT HAVE A HARD TIME FIGURING OUT THEIR JOURNEY AND EXPERIENCE MOMENTS OF FALLING AND NOT BEING ON THE RIGHT PATH TO THEIR DESIRED GOALS. IT IS IMPORTANT TO STAY FOCUSED AND PATIENT AND LEARN HOW TO DEAL WITH DIFFERENT CHALLENGES. FIGURING OUT YOURSELF RESEMBLES A HEARTBEAT PATTERN: THE END IS IN THE BEGINNING, YET WE DECIDE TO PROCEED.

 

ART DIRECTION    CALVIN PAUSANIA

PHOTOGRAPHY    CALVIN PAUSANIA

ASSISTANT PHOTOGRAPHER    JOHNATHAN BAENA

SECOND ASSISTANT    LENNERT ANTONISSEN

MODEL     THIJS JANSEN