MERCHANDISE, ALBUM PACKAGE AND WEBSITE FOR
MULTI PLATINUM SELLING PRODUCER, ARTIST AND DJ MUSTARD. DIRECTED AND DESIGNED BY CALVIN PAUSANIA IN 2016.

ALBUM COVER

WEBSITE

MERCHANDISE

CAMPAIGN

 

COLD SUMMER

PAUSANIA TEAMED UP WITH DJ MUSTARD ON THE FULL CREATIVE DIRECTION ON HIS COLD SUMMER PROJECT. MUSTARD AND PAUSANIA HAVE A HISTORY TOGETHER FROM WORKING ON HIS INSTAGRAM LAYOUT IN 2016. AT THE RIHANNA ANTI TOUR, PAUSANIA MET UP WITH MUSTARD TO DIRECT AND DESIGN THE WHOLE EXPERIENCE AROUND MUSTARDS COLD SUMMER ALBUM. THE ALBUM COVER TO THE MERCHANDISE AND WEBSITE WERE ALL DESIGNED BY PAUSANIA AND SPEAK A COMMON VISUAL LANGUAGE. THE MERCHANDISE FEATURED A CLEAN FRONT DESIGN WITH A COLLAGE ON THE BACK. THEY RELEASED A COACH JACKET, HOODED SWEATSHIRT AND A T-SHIRT THROUGH A POP-UP STORE IN LOS ANGELES, CALIFORNIA.

 

ART DIRECTION    CALVIN PAUSANIA  AND  MUSTARD

WEBSITE DESIGN    CALVIN PAUSANIA

MERCH DESIGN    CALVIN PAUSANIA

ALBUM ARTWORK DESIGN    CALVIN PAUSANIA

PHOTOGRAPHY    BRANDON XAY